To list services and prices on Google Business Profile in Ireland, go to your profile dashboard, select the Services section, and add individual service names, descriptions, and optional prices. Keeping this information accurate and consistent with your website is the single biggest factor in whether AI assistants — tools like ChatGPT, Gemini, or Perplexity — quote your business correctly when someone asks for a local recommendation. The clearer and more structured your listing, the more confidently those tools can surface your name.

What is a Google Business Profile and why does it feed AI?

A Google Business Profile (GBP) is a free business listing on Google that controls what appears in Maps, local search results, and increasingly in AI-generated answers. When someone asks an AI assistant "where can I get a facial in Cork?" or "who does boiler servicing in Dublin?", the assistant often draws on structured data from sources like GBP because it is publicly accessible and regularly updated. The more complete and internally consistent your profile, the more usable that data is.

Your business category shapes which searches your profile appears in, but your Services section shapes what the AI can actually say about you once it finds you.

Setting up Services with clear names and descriptions

The Services section in GBP lets you list individual offerings under categories. For a hair salon in Galway, that might mean entries like "Women's Cut and Blow-dry", "Balayage", or "Keratin Treatment". For a plumber in Limerick, it might be "Emergency Call-out", "Boiler Service", or "Radiator Replacement".

A few practical rules that make a real difference:

  • Use the name a customer would search for. Avoid internal codes or shorthand. "Full Set Gel Nails" is more useful than "Gel Package A".
  • Write a short description for each service. Two or three sentences explaining what is included, how long it takes, and who it suits. AI assistants can lift this text directly.
  • Group services logically. GBP lets you create service categories. Grouping "Cuts", "Colour", and "Treatments" separately is cleaner than one long undifferentiated list.
  • Do not leave descriptions blank. An entry with no description gives AI nothing to quote beyond the name itself.

There is no character limit shown to customers in the way there is for posts, but descriptions over 300 words tend to get truncated in the interface. Keep them focused.

When you can safely include "from" prices

GBP allows you to add a price or a price range to each service. For many Irish businesses, a flat price is straightforward — a dog groomer charging €45 for a small breed bath and trim can list exactly that. But plenty of trades and professional services cannot commit to a single figure.

"From" pricing — for example, "from €60" for a consultation — is a legitimate and useful signal. Use it when:

  • Your base price is fixed but add-ons vary (a solicitor's will from €150, for instance)
  • The service has a clear entry-level cost but complexity affects the final figure
  • You want to avoid deterring enquiries by listing no price at all

What to avoid: listing a "from" price that is lower than what you actually charge in most cases. If your typical haircut is €55 but you list "from €30" because one junior stylist occasionally charges that, customers who arrive expecting €30 will be frustrated, and AI assistants that quote the lower figure will create a bad first impression before a customer has even contacted you.

Avoiding conflicting pricing between listings and website

This is one of the most common problems for Irish small businesses. A price gets updated on the website but not on GBP, or vice versa. AI assistants that cross-reference both sources may quote one or the other — or flag the inconsistency by refusing to quote a price at all.

The principle here is the same as NAP consistency (NAP stands for Name, Address, Phone number — the core identifying information that should match everywhere your business appears online). Pricing consistency follows the same logic: every source should agree.

A simple audit checklist:

What to check Where to look
Service names GBP Services vs. website services page
Prices or ranges GBP vs. website vs. any booking platform
Service descriptions GBP vs. website copy
Discontinued services Remove from GBP if no longer offered

If you use a third-party booking platform — Treatwell for beauty, Booksy for barbershops, or a custom booking widget — make sure the prices shown there also match. AI tools can and do pull from these platforms when they are prominent in search results.

GBP lets you add a booking or appointment link directly to your profile. This is worth using — it gives customers a clear path to action and signals to Google that your business is active and transactional.

The risk is citation confusion. A citation is any online mention of your business that includes your name, address, or contact details. If your booking link points to a Treatwell or Booksy page that lists your business under a slightly different name or address, that inconsistency can dilute the trust signals your profile builds.

To use booking links cleanly:

  • Link to your own website's booking page where possible, or to a platform profile that exactly matches your GBP name and address
  • Do not use a booking link that redirects to a page with a different trading name
  • If you use platforms like Booksy or Treatwell, check that your profile on those platforms matches your GBP exactly — same business name, same address format, same phone number

You can also use the "More" or "Attributes" section of GBP to flag that you accept online bookings, which is a useful signal for AI assistants trying to answer "can I book online?".

For guidance on keeping all your business hours consistent — including around bank holidays — see the article on handling Irish public holiday variations.

What else strengthens your profile alongside Services

Services and pricing do not exist in isolation. AI assistants build a picture of your business from multiple signals:

  • Photos showing the work you do make descriptions more credible. A photo of a finished kitchen installation alongside a "Kitchen Fitting" service entry is more compelling than text alone. See the photo checklist for local AI recommendations for what to include.
  • Posts and Q&A can reinforce pricing signals. If customers frequently ask "how much does X cost?", answering that question in the Q&A section gives AI another source to quote. Read more on when posts and Q&A change AI answers.
  • Reviews that mention specific services by name help AI connect your offering to real customer experiences.

None of these replace accurate service listings, but they all support the same goal: giving AI assistants enough structured, consistent information to recommend you with confidence.

How suggestedby.ai helps you verify what AI is quoting

Once you have updated your Services section, added or tidied your prices, and checked for conflicts with your website, the natural next question is: is any of this actually showing up in AI recommendations?

suggestedby.ai runs a free check that tests whether AI assistants mention your business when someone asks a relevant local question. It is a straightforward way to see whether the work you have done on your profile is translating into AI visibility — and to spot where the gaps still are.

Typically, businesses that have clean service listings, consistent pricing, and no conflicts between their GBP and website fare better in these checks than those with incomplete or contradictory information. That is not a guarantee of any particular outcome, but it is a pattern worth acting on.