To complete your Treatwell profile for a beauty salon in Ireland, you need accurate service listings with prices and durations, consistent contact details, up-to-date availability, and a full set of photos. When these elements are in place, AI assistants — tools like ChatGPT, Google Gemini, and Perplexity that answer questions by pulling from web sources — have clear, structured data to quote when someone asks for a beauty salon recommendation near them.

What "complete" means on Treatwell

Treatwell is an online booking platform used widely across Ireland and the UK that lets salons list their services, set availability, and take appointments directly. A "complete" profile on Treatwell is not just about having a page — it means every section the platform offers has been filled in with accurate, up-to-date information.

Treatwell breaks completeness into several layers:

  • Business details: your salon name exactly as it appears on your signage, your full street address including Eircode, your phone number, and your website URL.
  • Services: every treatment you offer, listed individually with a name, description, duration, and price.
  • Availability: your actual working hours and real-time booking slots — not a placeholder or blocked-out calendar.
  • Location verification: confirming your address on the map so the pin drops correctly, which matters for "near me" queries.
  • About section: a short description of the salon, the team, and what makes you worth booking.

Each of these feeds into what Treatwell shows customers and, increasingly, what AI assistants can extract when they scan booking platforms for local business data.

Photos, cover images, and service thumbnails

Visuals do more than attract customers browsing Treatwell directly. AI assistants that use multimodal data or that reference structured descriptions tied to images can use your photo captions and alt text to build a richer picture of your business.

Here is what to prioritise:

  • Cover image: a high-quality, well-lit photo of your salon interior or reception. This is the first thing a visitor sees and it sets the tone.
  • Team photos: images of your therapists and stylists, ideally with names in the captions.
  • Service thumbnails: individual photos attached to specific services — for example, a gel manicure thumbnail for your gel manicure listing. These help AI tools associate your salon with specific treatments.
  • Before-and-after work: where appropriate and with client consent, these show the quality of your output and give context to AI descriptions.

Upload photos with descriptive filenames (e.g. balayage-hair-colour-dublin-salon.jpg) and fill in any caption or alt text fields Treatwell provides. This is a small step that makes your content more readable by both search engines and AI systems.

Pricing and duration signals that affect assistant answers

When someone asks an AI assistant "how much does a gel manicure cost in Cork?" or "which salons in Galway offer lash lifts under €60?", the assistant needs structured, readable data to answer accurately. Treatwell's service listings are one of the cleaner sources of this kind of data in Ireland.

For each service you list, make sure you include:

  • A clear service name that matches common search language (e.g. "Lash Lift and Tint" rather than an internal code or abbreviation).
  • An accurate price — or a "from" price if it varies — updated whenever your pricing changes.
  • A duration in minutes. AI assistants often quote approximate durations when helping users plan their day, and a missing or incorrect duration creates a gap.
  • A short description (two to three sentences) explaining what the service involves, who it suits, and any aftercare notes.
Service element Why it matters to AI
Service name Matched to user query terms
Price Quoted in cost-comparison answers
Duration Used in scheduling and planning responses
Description Provides context for recommendation

Avoid vague entries like "price on request" unless genuinely necessary — these create gaps that AI tools cannot fill.

Avoiding mismatch: phone, address, and services alignment

One of the most common reasons a salon does not get cited by an AI assistant is inconsistency across platforms. AI systems — and the search engines that feed them — cross-reference multiple sources. If your phone number on Treatwell is different from the one on your Google Business Profile (GBP is the free listing that appears in Google Maps and local search results), or if your address is formatted differently across platforms, the AI may flag the conflict and choose not to cite you at all.

Check for alignment across:

  • Treatwell — your primary booking platform entry
  • Google Business Profile — your Google Maps listing, which is often the first source AI tools check
  • Your own website — especially the contact page and footer
  • Facebook and Instagram — many salons list their address and phone here; keep them consistent
  • Golden Pages — still indexed in Ireland and used as a reference source

The service names matter too. If you call a treatment "Hollywood Wax" on Treatwell but "Brazilian Wax" on your website, AI tools may not connect them as the same offering. Pick the terminology your customers actually use and apply it consistently everywhere.

For a broader look at getting your Treatwell listing right from the start, see our guide on how to get listed on Treatwell and ensure your details are complete.

How to validate changes with real assistant queries

Once you have updated your Treatwell profile, you can test whether AI assistants are picking up the new information. This is called GEO validation — GEO (Generative Engine Optimisation) is the practice of checking and improving how AI tools represent your business in their answers.

Here is a simple testing process:

  1. Wait 48–72 hours after making changes. AI tools index content on a crawl cycle, not instantly.
  2. Open ChatGPT, Google Gemini, or Perplexity (all free to use at a basic level).
  3. Run a natural-language query such as: "What beauty salons in [your town] offer lash lifts and can I book online?" or "Which salons in Dublin do gel manicures under €50?"
  4. Check what gets quoted: Does your salon name appear? Is the price correct? Is the service name accurate?
  5. Note any errors: If the AI quotes an old price or wrong address, that is a signal that an older cached version of your profile is being used — update and retest.

You can also use the free check from suggestedby.ai to see whether AI assistants are naming your business when relevant queries are run, which gives you a baseline before and after making profile changes.

For comparison, the same principle applies in other industries — healthcare providers can follow a similar logic with platforms like Doctolib, as covered in our completeness checklist for getting listed on Doctolib.

Keeping your profile current

A completed profile that is never updated becomes a liability. Treatwell shows "last updated" signals that both customers and AI systems can read. If your availability has not been refreshed in months, or if seasonal treatments are still listed at last year's prices, that creates doubt.

Set a reminder — monthly is reasonable for most salons — to:

  • Check that all prices are current
  • Remove discontinued services
  • Add new seasonal treatments (e.g. spray tans ahead of summer, Christmas party packages in November)
  • Refresh at least one photo per quarter
  • Confirm your opening hours are correct, especially around bank holidays

A live, accurate Treatwell profile is not a one-time task. It is the ongoing foundation that lets AI assistants confidently quote your salon rather than a competitor whose details are simply more reliable.